CollisionCast

Boost Business with Online Reviews

It’s become both an important marketing component and a source of frustration for many small business owners: online reviews. While word of mouth referrals are of utmost importance, it’s getting to the point where you can no longer ignore online reviews, which, as surveys show, are becoming more and more important to consumers. Kevin Dean, president of Internet marketing agency WSI Net Advantage, breaks down strategies for building your online presence and how to turn any review—even a negative one—into a marketing opportunity for your shop.

Mike Anderson on KPIs

Only 57 percent of single-location, independent repair shops routinely routinely track key performance indicators (KPIs), according to the just released 2016 FenderBender KPI Survey. And that’s compared to 89 percent of all other shops. MSOs, dealerships, franchises—they all track at a significantly higher rate. So, where, and why, are independent shops falling behind? What are the numbers that all shops, regardless of size or scale, should track? What can shop operators do to use these numbers to drive success? FenderBender columnist Mike Anderson answers these questions and more in this episode of CollisionCast.

Breaking Down Length-of-Rental Trends

As the largest rental car provider in North America, Enterprise Rent-A-Car publishes its quarterly length of rental (LOR) data for the collision repair industry as a tool to help repair businesses increase operating efficiencies, enhance customer service and streamline communications with insurance companies and customers. Dan Friedman, assistant vice president of collision repair industry relations and sales at Enterprise, discusses the latest length-of-rental trends, what’s impacting those numbers and how shops can take advantage of length-of-rental reporting to increase efficiency and boost customer service.

Solving the Technician Shortage

Only two years after launching
the collision repair program at Fayetteville Technical Community
College in North Carolina, program director Paul Gage’s first
graduating class will have a 100 percent placement rate—each
student choosing between multiple job offers. The school is
revolutionizing the method in which upcoming technicians are
trained, and through its involvement with the military, has found a
unique way to bring more, capable and motivated young people into
the industry.

Grow Your Social Media Marketing and Shop Leadership Skills

Kevin Rains, a FenderBender columnist, Cincinnati shop operator and collision industry consultant, offers a sneak peek into two sessions he’ll be leading at the FenderBender Management Conference Sept. 19–21 near Chicago. Both topics are areas of expertise for Rains, and areas in which he is always striving to improve: social media marketing and leadership. Hear what social media strategies stick for shops today, as well as what makes leaders effective.  

Improving Collision-Insurance Relations

A common gripe in the collision industry is that insurance companies are difficult to deal with. Wayne Griffin, a former quality assurance reinspector for Safeco, discusses how he plans to manage DRP relationships as the new director of operations for Walker’s Collision Repair, and how both sides can work together to improve relations overall.

The Collision Repair Industry’s Aluminum Shift

Roughly one year after the aluminum-bodied 2015 Ford F-150 hit the streets, the collision repair industry is still scrambling to become aluminum ready. Aaron Clark, vice president of technical compliance for Assured Performance Network, describes the industry’s status and what shops need to do to prepare for the future of vehicle design.

Mike Anderson’s Wish List for 2016

From insurer relations to OEM transparency to workflow management, FenderBender columnist Mike Anderson, owner of CollisionsAdvice.com, discusses a number of key issues plaguing the collision repair industry—and the solutions he thinks should take place this year.