CollisionCast

Mike Anderson’s Wish List for 2017

With a new year comes new challenges—and new goals. While 2017 is sure to provide the collision repair industry with myriad challenges, FenderBender columnist Mike Anderson prefers to look to the solutions repairers can implement to not only improve their own businesses but also make the industry stronger as a whole. In this podcast Anderson discusses the 10 most critical issues that need to be met with resolutions in 2017, and how each and every shop operator across the country can help.

2016 Education & Training Survey

A long-time advocate of collision repair industry education, Jeff Peevy of the Automotive Management Institute has preached for years the importance of regular training, both for shop operators and their teams. The benefits of developing a company culture focused on continuous improvement are many, and Peevy says FenderBender’s 2016 Education & Training Survey directly reflects that. The report compared the training commitments of shops and shop operators to the many key performance metrics that are the lifeblood of these businesses. The results? Shops that commit themselves to continuous improvement do indeed improve—and outperform those that don’t.

Improve Marketing and Culture with Philanthropy

Grant Sunday, owner of Don’s Body Shop in Olathe, Kansas, has excelled in an area many business owners struggle finding the time to fill: philanthropy and grassroots marketing. And while any bit of philanthropy can benefit a business, Sunday is showing there are ways to get creative with your local efforts, from hosting Cub Scouts for building pinewood derby cars, to providing internships for local deaf students, to donating cars to the local fire academy. Sunday is proving that thinking outside the box isn’t just good exposure—it’s good for shop culture, and it's good for business.  

Pre- and Post-Repair Scanning

Matt McDonnell, owner of Big Sky Collision and A&D Auto Body in Montana, discusses why his shop began performing routine vehicle scans, the challenges he's faced—and the victories. 

Build a Customer-Focused Repair Process

2016 FenderBender Award Winner Kyle Wharff, owner of Ace Sullins CARSTAR, boasts industry-leading customer service numbers. His shop owns a 100 percent Net Promoter Score, 97 percent of customers come from repeat customers or referrals, 100 percent of customers report felt they were kept informed and received their vehicles on time, and there have been zero comebacks in 2016. And because Ace Sullins owned the top performing CSI scores at CARSTAR so many years in a row, Wharff was awarded the Esurance Lifetime Achievement Award. He details his customer-focused repair process and what sets him apart from other shops.

Boost Business with Online Reviews

It’s become both an important marketing component and a source of frustration for many small business owners: online reviews. While word of mouth referrals are of utmost importance, it’s getting to the point where you can no longer ignore online reviews, which, as surveys show, are becoming more and more important to consumers. Kevin Dean, president of Internet marketing agency WSI Net Advantage, breaks down strategies for building your online presence and how to turn any review—even a negative one—into a marketing opportunity for your shop.

Mike Anderson on KPIs

Only 57 percent of single-location, independent repair shops routinely routinely track key performance indicators (KPIs), according to the just released 2016 FenderBender KPI Survey. And that’s compared to 89 percent of all other shops. MSOs, dealerships, franchises—they all track at a significantly higher rate. So, where, and why, are independent shops falling behind? What are the numbers that all shops, regardless of size or scale, should track? What can shop operators do to use these numbers to drive success? FenderBender columnist Mike Anderson answers these questions and more in this episode of CollisionCast.

Breaking Down Length-of-Rental Trends

As the largest rental car provider in North America, Enterprise Rent-A-Car publishes its quarterly length of rental (LOR) data for the collision repair industry as a tool to help repair businesses increase operating efficiencies, enhance customer service and streamline communications with insurance companies and customers. Dan Friedman, assistant vice president of collision repair industry relations and sales at Enterprise, discusses the latest length-of-rental trends, what’s impacting those numbers and how shops can take advantage of length-of-rental reporting to increase efficiency and boost customer service.

Solving the Technician Shortage

Only two years after launching
the collision repair program at Fayetteville Technical Community
College in North Carolina, program director Paul Gage’s first
graduating class will have a 100 percent placement rate—each
student choosing between multiple job offers. The school is
revolutionizing the method in which upcoming technicians are
trained, and through its involvement with the military, has found a
unique way to bring more, capable and motivated young people into
the industry.

Grow Your Social Media Marketing and Shop Leadership Skills

Kevin Rains, a FenderBender columnist, Cincinnati shop operator and collision industry consultant, offers a sneak peek into two sessions he’ll be leading at the FenderBender Management Conference Sept. 19–21 near Chicago. Both topics are areas of expertise for Rains, and areas in which he is always striving to improve: social media marketing and leadership. Hear what social media strategies stick for shops today, as well as what makes leaders effective.