CollisionCast

FenderBender Editor Dave McMahon chats with Megan Williams, founder of 3P Marketing Solutions, about marketing strategies that you may've never tried before that could be game changing for your business. 

In part two of the FenderBender Management Conference interview medley, the editorial staff chats with a trio of industry resources. First, Greg Lobsiger, owner of Loren's Auto Body, chats about lean principles in his shop. Then, former shop owner Sheryl Driggers discusses how to find a mentor. Finally, FenderBender columnist Megan Williams gives out some valuable marketing advice. 

During the 2021 FenderBender Management Conference, the FenderBender editorial team compiled interviews with top shop owners and industry experts. CollisionCast will feature those interviews over the next two weeks.  First up is Collision Advice's Mike Anderson and Doug Voelzke, owner of Doug's Custom Paint & Body, discussing leadership and the importance of developing a team. 

Louie Sharp, owner of Sharp Auto Body and keynote speaker at the 2021 FenderBender Management Conference, speaks with Digital Multimedia Editor Noah Brown about the importance of leadership. Sharp breaks down the 6 C's of leadership and why every shop owner needs to look inward. 

Multimedia Editor Noah Brown chats with Darrell Amberson of LaMettry's Collision in Minnesota about his shop's high-tech focus and what owners looking to break into the tech scene need to do in order to succeed.

Last week the 2021 FenderBender Award winner and runner-ups were announced.  On today's podcast, Scott Fabel, the award winner, joins staff writer Paul Hodowanic to talk about his journey as a shop owner and what has made him successful. Also, if you haven't had an opportunity to read the full story on Scott, click here to do so. FenderBender has also published a blog post detailing the reasons Scott was selected.

Megan Williams, co-founder and digital strategist for 3P Marketing Solutions, joins Digital Multimedia Editor Noah Brown to talk about active recruiting solutions and giving your shop a leg up in the hiring process.

Brett Steele, director of auto services for Podium, talks with associate editor Megan Gosch about how the landscape for online reviews are changing and how both customers and business owners can keep up.

Hiring and firing are actions all shop owners must maneuver but may struggle to master.   Roxi Bahar Hewertson, a consultant, business expert and author of books like "Hire Right, Fire Right: A Leader’s Guide to Finding and Keeping Your Best People," spoke with NOLN associate editor Matt Hudson about how to set up employees for success through the hiring process, as well as how business owners and managers can be thorough and respectful when it's time to let somebody go. While the NOLN audience is focused on the quick lube industry, Hewertson's universal tips apply for business owners of all kinds. 

In a crossover episode with ADAPT Automotive, FenderBender's sister publication, Susanna Gotsch of CCC Intelligent Solutions discusses results from the CCC Crash Course, specifically as it relates to the consumer opinion on ADAS.  Make sure to check out the ADAPT Podcast, if you don't already.